By: Kanto
Kai Okanta
The UK–Ethiopia Trade and
Investment Forum, held in London on 18 June 2026, has spotlighted the digital
economy as a key pillar of Ethiopia’s broader economic transformation agenda,
alongside traditional sectors such as energy, infrastructure and manufacturing.
The forum brought together
government officials, investors and business leaders from both countries to
explore investment opportunities, economic reforms and ways to strengthen
bilateral commercial ties. Discussions covered a wide range of sectors including
logistics, agribusiness, energy, infrastructure, manufacturing, mining and
digital services.
Safaricom Ethiopia
Telecommunications PLC participated in the forum, represented by Chairman of
the Advisory Board Ermias Eshetu and Chief External Affairs Officer Dr.
Andualem Admassie. The company contributed to discussions focused on Ethiopia’s
evolving telecommunications landscape and the role of digital infrastructure in
driving inclusive economic growth.
Speaking during a session on
ICT and the digital economy, Dr. Admassie highlighted ongoing digital
transformation efforts in Ethiopia, including telecom sector reforms, expansion
of digital infrastructure, and initiatives aimed at increasing financial and
digital inclusion.
He noted that digital
transformation has become essential for economic development, stating that it
serves as a critical enabler of growth, inclusion and social development. He
further emphasized that continued investment in connectivity and digital services
would position Ethiopia to accelerate innovation, create jobs and unlock new
opportunities for businesses and communities.
The Ethiopian delegation,
led by Minister of Foreign Affairs Dr. Gedion Timothewos, used the forum to
present the country’s investment potential, strengthen commercial relations
with the United Kingdom and promote partnerships aligned with Ethiopia’s long-term
economic transformation strategy.
